How To Get More Clicks To Your Website - By Getting To The Top Of Google Search Results
Google gets 100 billion searches a month.
It provides a platform for small businesses to be found by potential customers that otherwise wouldn’t know you exist.
But how do you take even a tiny portion of the 63,000 searches that Google receives every second?
The key is having a professional, high-quality website.
Over 75% of clicks go to results on the first page of Google.
The higher your website appears in the search results, the more likely it is that your customers will find their way onto your site.
So how do you climb the search results?
1) The first option is to do it yourself. There are plenty of resources available online for how to improve your rankings. However, if you are unable to devote large amounts of time to first learn about Search Engine Optimisation (or SEO) strategies and then implement them, you are unlikely to see meaningful results for your business.
2) The second option is to use to use an expert. Getting your website made by an experienced web designer means will ensure that your site is professional and fully optimised. Having a beautifully designed company website specially made to improve your SEO will ensure that your website is appearing in search results to your potential customers.
But why do I need an SEO optimised, up-to-date website?
With a website, you can reach new customers wherever they may be, and expose your brand to the world. It can provide a permanent place to get info and make purchases. Unlike a shop with opening hours, a website is available and accessible to all, whatever time it is. With a website optimised for Google, you can attract more new customers than ever before.
What if I already have a website?
40% of marketers say that the most challenging obstacle to success on Google is changing search algorithms. Search engines are constantly changing how they judge and rate websites, so it can be hard to keep up. Even if your website is just a few years old, it may already be out of date.
My business is very local, surely I don’t need a website?
One myth is that you only need a website if your business operates globally, but SEO tactics can massively impact local businesses too. Local searches lead 50% of mobile visitors to visit stores within one day, and 72% of customers who perform a local search visit a store within five miles.
An experienced web developer can make sure that your business appears first when nearby people search online for your service. It could be the difference between customers choosing your business over your competitors.